The spice landscape is evolving rapidly, and 2024 is positioned to be a year of bold flavors and innovative culinary delights. We at Harris Spice are excited to lead the way in crafting innovative spice blends that cater to the latest consumer trends.

5 Seasoning Trends in 2024

1. Snack-Time Revolution

Consumers are adopting a trend of eating mini-meals throughout the day, transforming traditional mealtime flavors into bite-sized snacks. Snacks and treats are now effectively becoming the fourth and fifth meals of the day. This shift towards more frequent, snack-sized eating occasions has encouraged demand for flavors that satisfy the craving for a full meal experience in just a few bites. In response to this trend, Harris Spice has introduced a range of seasoning innovations:

• Garlicky Citrus Herb​

• Buttery Herb Seasoning

• Jalapeno Lime Guacamole

• Sriracha

• Delicious Dill Pickle

• Smokey Chipotle

We at Harris Spice are excited to lead the way in crafting innovative spice blends.

These seasonings are ideal for boosting the flavor of many types of snacks. Additionally, they fit well with the concept of "Girl Dinners," which are all about enjoying a variety of flavors, colors, and textures through easy-to-prepare meals, like charcuterie boards.

2. Sweet Meets Spicy: SWICY

The SWICY trend, mixing sweet and spicy flavors, is set to expand in 2024. Moving away from just using hot chili peppers like ghost peppers and habaneros, consumers now prefer adding natural sweeteners such as maple syrup, honey, and brown sugar to soften the spice. This approach makes spicy foods more enjoyable and accessible to a wider audience. Sweet elements like fruit-based sweeteners and exotic fruits (mango, pineapple, peach) are also increasingly popular for balancing spice.​ To meet this demand, Harris Spice is leading with innovative seasonings:

• Maple Hickory Rubs

• Mango Habanero Seasoning

• Hot Honey Garlic

• Caramelized Onion Burger​

• Sweet & Smoky Rub

​Looking ahead, the SWICY trend will continue to grow, bringing new flavor combinations and products. This reflects a larger interest in exploring diverse flavors and a preference for natural over processed ingredients. In 2024, expect to see more innovative sweet and spicy pairings that cater to both taste and health preferences.

Explore how spices can transform your fall meals by reading our other article: Spices That Keep You Warm During Fall.

3. Versatile Grilling and Marinades

Grilling and marinades are evolving beyond traditional meat applications. Consumers want fast and simple ways to add flavor to everyday foods like, eggs, ramen, pastas, and potatoes. To enhance these experiences, seasoning toppers are being crafted with larger cuts to add not only flavor but also color, texture, and mouthfeel to dishes. Harris Spice is at the forefront of this trend, offering a range of seasoning innovations like:

• Roasted Chicken Rub

• Nashville Hot Wings

• Bacon Salt Topper

• Holiday Honey Ham rub

• Salt & Vinegar Wings

• Garlicky Citrus Crunch

These seasonings come in handy tin and short jars, making them easy to stack and spot in your kitchen. Whether you're shaking, pinching, pouring, or rubbing, these flavors are all about making your cooking stand out with minimal effort.

4. Nostalgic Comfort

Classic comfort flavors with a modern twist are becoming increasingly popular, as millennials, Gen X, and boomers look back at their childhoods. Harris Spice introduces unique seasonings like:

• Buttermilk Ranch

• Buttery Herb Seasoning

• Dad’s Chipotle Chili Seasoning

• Churro Seasoning With Rich Cocoa

• Cheesy Jalapeno Queso

• Cinnamon Roll

• Indian Butter Chicken

These seasonings are perfect for enhancing comfort foods like casseroles, meatloaf, stews, and one-pot meals, making them simpler to prepare. They also bring sweet childhood memories to life on dessert menus with flavors such as birthday cake, cotton candy, churros, and strawberry lemonade.

5. Clean Label Trends

As part of our commitment to meet these expectations, our R&D team is at the forefront of introducing clean-label blend varieties and "free from" product claims such as “no artificial flavors, no synthetic colors, and gluten-free” varieties. Our efforts align with the market's shift towards conscious consumption, ensuring that our seasonings are flavorful, minimally processed, and also better for you.

As we look ahead, the flavors of 2024 are set to be bold and flavorful. We at Harris Spice are excited to lead the way in crafting innovative spice blends, with a vast selection of over 500 spices, herbs, and custom blends. Our commitment to quality, sustainability, and innovation is evident in every blend we offer. Explore our offerings and discover what our team can do for you. Don't miss the chance to explore how these trends connect with culinary traditions globally.

Discover more about spice blends from around the world in our article here